A new survey out says 3 out of 4 Canadians are going to make some big changes in how they use Facebook after learning about the data mining scandal that continues to unfold.
A survey by Angus Reid Institute suggests 73 per cent of Canadian Facebook users say they will make changes, including using the platform less in the future, adjusting their privacy settings and some will leave the platform forever.
The scandal blew up for Facebook when it was found out that Cambridge Analytica was accused of lifting profiles from the social media platform of over 50 million users without their permission.
Chief executive Mark Zuckerberg has apologized saying: ‘This was a breach of trust, and I’m sorry we didn’t do more at the time.’ The company also went as far as to take out a newspaper ad (below)
Cambridge Analytica is a political consulting firm affiliated with U.S. President Donald Trump’s 2016 election campaign and the firm is alleged to have created psychological profiles to influence how people vote or even think about politics and society.
Since then, the #deletefacebook movement has taken off on social media, and several countries – including Canada – have launched investigations into Facebook’s handling of user data.
Facebook’s stock value has dropped more than $70 billion since the revelations were first published.
ABOUT THE ANGUS REID SURVEY
The Angus Reid Institute conducted two online surveys, the first involving 1,501 adults between Feb. 28 and March 2 and the second including 1,509 adults from March 21 to 22. The polling industry’s professional body, the Marketing Research and Intelligence Association, says online surveys cannot be assigned a margin of error as they are not a random sample and therefore are not necessarily representative of the whole population.
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