If you have an older Apple iPhone you may have noticed an issue with slower than usual speed in its operation.
Apple has now apologized for secretly slowing down older iPhones, a move it said was necessary to avoid unexpected shutdowns related to battery fatigue. Lots of customers however, believed the slowdown was more about the company trying to get customers to update to a new phone and were angered that the company was not upfront about the slowdown initially.
To help rectifiy the problem, Apple has said it will cut the price of a battery replacement by $50 to $29 through next year. New batteries had previously cost $79 for those who didn’t purchase the Apple Care maintenance plan. Apple also said it will also issue an update to its operating system early next year to give users a better understanding of the health of their battery, so they can see if its condition is affecting performance.
“We apologize,” the company said on its website . “We have never — and would never — do anything to intentionally shorten the life of any Apple product, or degrade the user experience to drive customer upgrades.” For detailed information from Apple visit their site HERE.
The replacement plan begins in late January for anyone with an iPhone 6 or later that requires a new battery although it is reported that they are actually available starting today.
Adverse customer reaction happened quickly after a report earlier this month uncovered the intentional slowdown in speed tests. Only then did Apple acknowledge that the slowdown was due to a fix it rolled out last year. Shares dropped 2.5 per cent Tuesday — also dinged by analysts predicting lower-than-expected demand for the iPhone X — and only partially recovered by Thursday.
So far, at least 11 class action cases have been filed against Apple in the US and international markets regarding the slowdown issue.
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